One aspect of direct sales is to display, sell, and network at vendor events. There are many events in your area throughout the year and they are a great way for the public to meet you in person and learn about your company and products. If you would like to learn how to find vendor events in your area, hop on over here to find events local to you. Once you have committed to an event, keep these direct sales vendor event tips in mind to ensure a successful event!
A Clean Display
Your visual display includes the tablecloth, products on the table, and any signage in front or to the side of your area. Ensure the tablecloth reaches the floor so as to hide any bags or storage items you brought along. Be careful not to display too many products or overcrowd your area. Keep it simple, clean, and inviting!
Stack Displays provide direct sellers with fantastic product displays and accessories! Their Stack Displays are fun ways to add personality to your vendor event table, and even better, you can contact them to request your brand colors!
Candy / Craft for Kids
Most attendees at an event will have small children and what a fun way to invite and keep families interested in your table by having a small bowl of treats or a tiny craft to giveaway. Small touches like these go a long way and if the kids are occupied, there will be room for conversation about your product.
Clear Pricing / Payment Instructions
Think about the customer and decide the best way to display the cost of your items. Individual stickers on products? A framed printout of the different products and their prices? Decide what works for you and your product and ensure it is visible and easy to understand. Same goes for payments. Do you offer different payment options such as cash or debit/credit cards? Place a small framed printout of the types of payment you accept so the customer knows how they will be able to purchase from you.
Takeaway / Giveaway
Will you be holding a raffle or giveaway? Are there printed materials such as flyers or catalogs you would like to hand out? Make sure you have a way of collecting potential customer information so that you are able to reach out to them in the future about your product and hostess opportunities.
Meet Other Vendors
Go over and say hello! Introduce yourself and hand out your business card. Making connections with other vendors opens up the door to future events and opportunities to learn about other ways to market and connect with your customer base. Direct sales is all about networking! The more networks you are a part of, the most opportunities that will come your way!
Just Be You!
This goes for saying for any contact you have with your potential customers. Whether it is a vendor event or down the aisles at Target. Be genuine, be approachable, just be yourself! Smile, ask people how they are enjoying the event and let them know you are there to answer any questions they may have!
With these direct sales vendor event tips, you will totally rock your next event! Looking for where to find vendor events for your direct sales business? Just follow me this way!