As a direct seller, I made it my mission to learn everything I could about social media marketing and the world of direct sales. Instagram is my favorite visual platform to post to and I have an audience of over 2,000 followers! Not bad, but it could always be better right? That is why I use Instagram Challenges each month to grow my following, engage with more customers, and increase my sales. Read on for WHY you need an Instagram Challenge for your direct sales business!
Consistency: An Instagram challenge is listed by month with a topic suggestion for each day Posting daily on Instagram creates consistency and your followers will get used to seeing your posts and come to expect them.
Balance: The key to Instagram is to not flood your feed with promotional pictures day after day. Nobody likes spam! (except for Monty Python of course!) Your followers will tire quickly and it may result in people unfollowing you. Follow the general 80/20 rule. 80% of your posts should be nonpromotional, 20% promotional. You are giving your followers a chance to get to know you and not just the product you are selling.
Inspiration: The topics for each day of an Instagram Challenge will give you the inspiration you need to create an original graphic or photograph. For example, if the topic of the day is, “In My Bag”, you can make it personal and post a picture of your goldfish and cheerio crumbed purse. Anyone with kids can relate to that! Or, post a picture of your bag with a strategically placed product of yours. Make it subtle, make it relatable!
Scheduling: Planning out your Instagram posts for a few days, or even a few weeks at a time will help with your consistency in posting. It will also free you up to work on the other money making tasks for your direct sales business! No more wondering, “what will I post on Instagram today?”
Growth: Utilizing an Instagram Challenge will result in more followers, an increase in engagement, and genuine relationships with others from all over the country. Altogether, these 5 tips will lead to growth in your direct sales business.
Now you know all the reasons why you need an Instagram Challenge for your direct sales business, you may be wondering, “where do I find these challenges?” Look no further! I have created an Instagram Challenge for you to use!!
Even better, use the hashtag #foreversparkly when you are following this challenge so others can find you and show you some love! I’d love to hear how this Instagram Challenge has helped your Instagram following. Let me know the before challenge follower count and after challenge follower count by commenting below! If you are interested in a monthly Instagram Challenge that is tailored to your direct sales company, contact me and I’d be happy to create one!
Interested in finding out more about how to use Instagram to grow your direct sales business? Click HERE for Brenda Ster’s Suite Success with Instagram!