A strong social media presence is key when it comes to growing a successful direct sales business. For most, Facebook is the main social media platform to connect with customers and loyal followers. One of the first things a direct seller should do is set up a Facebook business page. It’s quick, simple, and critical for your social media following. Not quite convinced? Read on for three key reasons why you need a Facebook business page for your direct sales business.
Your Facebook personal profile is just that, personal. Any posts, pictures, or videos are intended for your friends and family. When you a create a Facebook profile, you are agreeing to the Facebook policy that you will not post business related content. It isn’t a great practice anyways if you want to keep your Facebook friends. I don’t know about you, but when I see someone with a personal profile who is constantly pushing new products, opportunities to join their team, or testimonials, I immediately hide that person’s profile. Or worse, I unfriend them.
Your Facebook business page will be a landing page for the public to find you. Set up your business page and you will be treated to the wonderful world of Facebook analytics. Under each post, you will see how many people were reached and you will also get special notifications for any activity that occurs on your business page. This will help you get to know which posts and graphics are most successful. Use the Facebook analytics data to strengthen your future posts and reach a wider audience.
Also, you will want to use your Facebook business page as the starting point for all of your business related content. Here’s what I mean; a post that you put on your Facebook business page can then be shared with any Facebook group you are a member of. Whether it is your own VIP Group for your direct sales company or a Mommies Group that you belong to. By sharing information from your business page, you will see an increase in the audience your post reaches and you can see the Facebook analytics on how many people have been reached. Smart right?!
The goal of your Facebook business page is to keep all of your business content in one spot and be able to track the success of each individual post. From there, use it as a tool to share across other Facebook groups to increase exposure of your direct sales business to a wider audience. Let’s keep our personal profiles personal and leave all of our wonderful business content to our Facebook business page! Now, your next question might be, “so what exactly do I post on my Facebook business page?” CLICK HERE for free graphics to use to boost engagement from your followers!
BONUS TIP: Make sure you are linking your Facebook business page to your personal profile. Don’t send future customers away by listing your corporate company as your place of business!