Pinterest is by far, my favorite social media platform. I get more views on my direct sales website and my Forever Sparkly website from Pinterest than any other social media channel! If you are in direct sales, you are hopefully using Pinterest as a way to reach new customers. If you aren’t, why the heck not! Let’s get you started with some simple tips on how to harness the power of Pinterest for your direct sales business!
First thing’s first, like any social media site, you’ll need to set up an account. Follow the steps on the Pinterest site and then…
Create a Killer Profile!
Think about your profile description for a minute. Your future customers are visiting your page so make it clear what company you are with and how you will help them. Don’t forget to tell your visitors where to find you! Whether it is your direct sales website, your Facebook Group page, or your Instagram feed, use the website where you are most active so your Pinterest followers know where they can find you!
Next, is creating Pinterest Boards for your Pinterest profile. Think along the lines of what your direct sales customers are looking for. If you sell clothing, how about a board about color combos and mixing print patterns? If you sell makeup, think about having a board for each season or a board about makeup products and techniques? Think along the lines of what your customers are already asking about and create a board your ideal customer would love to see!
You might be wondering by now, what the heck do I pin?! No worries, I got all of you DS gals covered. Think about your company and all of the gorgeous graphics they provide for your marketing purposes. Getting the hint? Put those graphics to use and get them on Pinterest! Upload them individually to your Pinterest account and make sure to edit the pin to include the website you would like that pin to go to. Now you have another way to direct customers to your website!
If you are Pinterest overachiever like I am, go one step further and create your very own Pinterest pins! Pinterest is such a visual platform. Think of it like Google, but with pictures. The more visually interesting your pin, the higher the chance it will be repinned, the higher the probability of followers clicking through to your direct sales website! Vertical pins have proven to fair better on Pinterest. Not quite sure how to make your own pins? Check out my article about Making Graphics Using Canva. The easiest way to create your own awesome, pinnable pins!
Now that you’ve got an idea of where to find the image to pin, or make your own original pin, you’ll need to enter a description. Create a description that is enticing, has keywords, and gives the pinner something to do. Such as, “pin it now to save for later” or “click to view the latest collection”.
Just like Facebook and Instagram, Pinterest LOVES activity! The more you pin and repin, the more your own original pins are fed into the Pinterest pages of others. If you are unsure you can commit to pinning that much each day, be sure to check out my Pinterest secret and watch your followers and repins grow!
If you are looking for a great in-depth Pinterest Training to grow your direct sales business, follow me over HERE. Brenda Ster, the best social media direct sales coach in the business, has a very affordable Pinterest training.
I personally invested in myself and have seen my customer base grow because of the way I use Pinterest for my direct sales business. My follower count is over 1.1K and my blog receives over 14,000 page views a month all because of Pinterest!