When I started my direct sales journey, I knew I was looking to grow my business 100% online. I have branched out and participated in vendor events, but my primary focus is growing my business on Facebook, Instagram, and Pinterest. With that comes a lot of photos of my gorgeous direct sales products! I’ve learned a thing or two along the way and wanted to share my top 8 foolproof tips for taking photos of your direct sales products!
#1 – It’s all about the Lighting!
It seems simple enough, but lighting is tricky! Especially if you are taking a photo of something small and close up. Find a spot in your house that isn’t too flooded with light but, is not too dark where your photo will come out blurry and hard to see. Try different areas and choose the best one and stick with it.
Have you ever been on Facebook or Instagram, and noticed a really cool picture of a product, but then your eye keeps going to something else in the background? Maybe the graphic behind the product is too busy, or worse, a basket of laundry is seen in the corner of the photo! Take note of the area around the direct sales product you are trying to photograph and for those in the makeup, jewelry, or food direct sales business, consider a flat lay design.
#3 Flat Lay Design
Just as the words suggest, a flat lay design is a product laid flat on top of a white or minimalistic background. For example, take a look at this picture. The camera is positioned right above the products and the image is clean, crisp, and very eye catching. One flat lay design hack is to cover a piece of cardboard with marble contact paper to create a luxurious effect. Pretty neat right?!
#4 Just Keep Clicking
Like taking photos of your kids, sometimes you have to take A LOT of pictures to find the very best one. So use the burst feature on your mobile phone camera to get it done fast and easy!
#5 Enhance That Photo
A lot of mobile phone cameras come with editing features and filters to brighten up pictures, crop, and just really make your photos the best that they can be. Don’t be shy in using these: zoom in, zoom out, whatever you have to do, you’ll want your direct sales product to really be the star of the photo!
#6 Create Original Graphics
You may have already read my post about creating your own graphics in Canva. Use your awesome direct sales product pictures and pop them into a fun template in Canva to share on social media. Once you do, you may become OPC!
#7 Become Other People’s Content
OPC you say?! What the heck is that!! OPC is just an acronym for “Other People’s Content”. You may see a lot of similar graphics, direct sales product photos floating around on Facebook, Instagram, and Pinterest. Imagine for a minute a photo is being shared hundreds, even thousands of times over, and it is YOUR photo! Yes! Your pictures are now being seen by tons of people and hopefully, you have followed my very last tip for photographing your direct sales products.
#8 Watermark Your Photos
Any photo you take of your direct sales product has the potential to be shared – OPC right?! Make sure to take credit for the awesomeness that you are putting out there! Add your website, logo, or social media name to all photos you take. This way once you become OPC your name is getting out there, and in turn, your direct sales business will gain great exposure!
I hope that these tips make your photos of your direct sales products that much better and become what we all strive to be….OPC! So tell me friends, which of these tips will you take away from this article? Comment below, or leave me a message!