Your direct sales Facebook group is dead. You hear crickets chirping when you post and you get very few likes and comments. I feel you! The struggle is real!
Over time, the interaction in our direct sales Facebook groups is affected by a number of things. Facebook is constantly updating their platform which affects what shows up in your group members feeds and coupled with the number of Facebook groups that are out there, your community may not be seeing and interacting within your group!
Whatever the case, these 4 actions that you can start doing now will be sure to kick your direct sales Facebook group into high gear again!
Take Action Tip #1
“Long Time Lurker, First Time Poster”
Bring out the lurkers! Many of us have hundreds, even thousands, of members of our Facebook groups. Not all of them participate and sometimes, it’s hard for quiet members to break the ice and post that first comment. Help them out by posting a fun engagement graphic specifically for them! Here are some great ideas:
Take Action Tip #2
“Stop Selling, Start Helping” -Zig Ziglar
One key way to set your direct sales Facebook group apart from the others is to provide value to your customers in addition to the product that you sell. It sounds hard to do, but when you start to think of ways you can provide information and little extras to your customer base, they will take notice and remember you when it comes time to ordering or referring your services and products!
Clothing: We love our leggings, girls! Aside from the obvious thought of styling tips and pattern mix ideas, think of a downloadable clothing care card filled with helpful washing and drying instructions. Do a little contest and the winner receives a personal shopping experience with you complete with a private one on one styling call to find out the best styles, sizes, and colors!
Jewelry: There are so many ideas for our jewelry friends! Like clothes, styling tips and ways to wear jewelry is great added value to provide to your Facebook communities. Another thought is to create short videos of different looks that take you from day to night activities!
Makeup: Tutorials are one of the best ways to add value to your Facebook groups. Have a new product? Do a short demo and see what questions your community has about it! Like our clothing direct sales friends, maybe offer a giveaway and the person who wins receives a one on one makeup consultation! Listen to that person’s makeup needs and provide suggestions on the best products for them!
Cooking: Whenever I see a new product from a food or cooking direct sales company, I think how neat would it be to see a short video of that product in action or even a time-lapse video of a new easy dinner recipe. Follow this up with a downloadable and printable recipe card and your Facebook group will be asking for more!
Think of questions your customers ask you and turn your answer into a value added tip!
Take Action Tip #3
Meet People Where (And When) They Are Ready
Every direct sales Facebook group is different. You might have a community that thrives after hours, or maybe your followers are scrolling through Facebook in the middle of the day. The key here is to know when your community is mostly online.
Take a peek back at previous posts and start to take notes as to when you see the most engagement from your community. This information alone will give you the power to post when the time is right to get the most engagement from your Facebook group.
It also leads us to the last tip when it comes to WHAT to post to get your Facebook community engaged!
Take Action Tip #4
Not only does this speak to creating original graphics, it also means to create content for your community that is in your own voice and relevant to your members. Create fun engagement posts that make sense for your community. Engage with your community as they comment and use the threads as inspiration for your next posts in your group.
The conversations that you have with your community may spark a “lightbulb” moment and by continuing the conversation, adding information and value to your community will be sure to keep your direct sales Facebook group engaged and wanting more!
The key takeaway from all of this is this: Everyone on Facebook has a choice. Our community and customers participate in many different groups and it is imperative to stand out amongst the rest. It’s important to understand the needs of your unique direct sales Facebook group and the ways in which you can serve them and keep the group active.
These facts coupled with the constant changes at Facebook means it is absolutely necessary to think outside the box and look for other ways to connect with your customers and those who have not yet experienced your awesome product or service yet.
Leave me a comment and let me know if these tips have helped to revive your direct sales Facebook group! And for those who are looking for organic ways to grow your groups, follow me here!