How to Succeed in Direct Sales Without Facebook Parties
Many direct sellers (myself included!) love online Facebook parties to reach new customers and expand their warm network. I have had my fair share of Facebook parties and they have been a huge success! Following a proven Facebook method, engagement amongst the guests was up, sales increased, and I always had at least 1 if not 3 future parties booked.
The thing is, Facebook parties take the time to plan, time to schedule, and time to execute. So, I decided to do a little experiment. Over the last month, I made it my mission to stay active with Origami Owl without doing any Facebook parties. Did I succeed? Let’s find out!
Without the “bread and butter” of direct sales, aka Facebook Parties, I needed to focus on the 2 social media platforms that increased exposure to my Origami Owl business website and its products.
The Power of PinterestFun fact; Pinterest has over 110 million monthly users! (insert jaw drop here) Click To Tweet
I’ve said many many times that I LOVE Pinterest! It is my favorite social media platform for my Origami Owl business and my blog. When I talk to others about using Pinterest for my direct sales business, I am always asked HOW do you do it?
Pinterest is usually the place where most users pin visually appealing family-friendly recipes or find ideas for their kid’s birthday party. In my case, I use my Pinterest account strategically to attract my ideal customer and follower. By creating a profile that showcases boards that people are searching for, I gain new followers each day.
I also make sure I’m creating appealing Pinterest pins and connecting them to my Origami Owl business website so that when they are clicked, the person lands on my replicated website.
If you would love to know how easy it is to do this, visit here to gain access to my Direct Sellers Toolbox. I made a video showing just how easy it is to upload your own original pins to Pinterest.
Another key thing that happens when someone clicks on your pins is a “cookie” is then placed on the browser. Most cookies stick around 30 days or more.
For example, even though that person does not purchase immediately after clicking your pin, they may revisit your direct sales website again and the cookie will automatically populate with your specific replicated site. The user makes a purchase and you are getting an email says, “Congratulations! Someone has made a purchase!”
Another way to make sure your original pins get in front of a wide audience is to join Group Pinterest Boards. Many of my Origami Owl pins have been repinned hundreds of times over all because of key Pinterest Group Boards that I collaborate on. The more boards you are a part of, the more Pinterest users that see your pins.
It’s a lot to take in, and this time last year, I wasn’t even ON Pinterest. I admit, Pinterest was a platform I did not “get” until I invested in a step by step training. It blew my mind just how easy it was to use Pinterest for my Origami Owl business and it is something you could be doing right now as well.
Pinterest has a powerful compound effect. The time and work you put into the platform from the beginning will forever be there and over time, your pins will continue to get fresh eyes which equals more customers and sales.
Micro-Blogging Makes a Macro Impact
I have a love for blogging and my main blog is right here at ForeverSparkly.com. I make it my mission to write for the direct sales community as a whole and help as many people as possible with their direct sales goals.
I would love to have the time to create another website completely devoted to my Origami Owl business, but there are just not enough hours in the day! That is where Sassy Direct and its micro-blogging platform come into play.
Sassy Direct is a brand new online directory for direct sellers and small business owners. The premium level membership gives you access to a fully loaded profile. Events, Photo Albums, Videos, Reviews, and my favorite aspect, the micro-blog.
What exactly is a micro-blog? Think of it as a fully functioning blogging platform where all you need to do is provide the content and images. That’s it! Just like my Foreversparkly.com blog, I create content specific to my Origami Owl business and through that channel, I am able to expand my customer base and get some really great feedback from my customers.
Another piece of the puzzle here is Sassy Direct Premium Members have the opportunity to contribute to the Sassy Direct Group Board. More visibility, increased exposure, and passive income sales.
So through all of this, I have spent the best part of the last two months focusing on my blog, micro-blog, and Pinterest. I am happy to say the hard work is paying off.
For the month of February 2017, I totaled up just the sales that came in from Pinterest and Sassy Direct. The grand total was…$304.87! Take a look, the two blacked out orders were previous customers so I did not include their purchases in my grand total.
I am insanely proud of those numbers and I had to come and tell all of you about it!
Think about your goals and how you will reach them. The last few months have shown me that it really is possible to succeed in direct sales utilizing Pinterest and platforms like Sassy Direct.