How to brand yourself in direct sales is a question many ask when starting on a direct sales journey. I’m here to tell you it does not have to be something that makes you feel stuck! When starting a new direct sales business, it helps to start on the right foot and branding plays an important role.
So what exactly IS branding? Think of your favorite food companies. By seeing a quick image of their logo, or even their branded colors, you know exactly what company is being talked about. (golden arches anyone?) In the case of direct sales, you will want to brand yourself and not your direct sales company.
Why? Well, there are 5 reasons why you should brand yourself. Let’s check them out:
Stand Out & Shine
Creating a unique and personal brand for yourself will set yourself apart from the sea of other consultants in your company. I completely understand direct sales companies that have policies and procedures that limit how unique your brand can be. Know the guidelines and add your own special flair!
The Best Plans Evolve
If you change directions (or direct sales companies) in the future, your brand will follow you. Take that into consideration when you begin the branding process. You will want your brand identity to make your customers think, “Oh! That reminds me of Kristy, my jewelry girl”
Simplicity Is The Key To Brillance
When you start to think about your own personal brand, think about the future graphics you will make or additional special touches to include in your packages to your customers. Potential customers love a cohesive, professional look. When you put in the extra effort to create a gorgeous brand for yourself, your customers will notice and stick around and refer you to others.
Be Your Own Kind of Beautiful
Magical things start happening when you have your brand figured out and your social media channels begin to take on the same appearance and look. You come across as professional, focused, and customers (and other direct sellers) will look to you as an expert.
It Won’t Be Easy, But It Will Be Worth It
When starting a direct sales journey, many make it look SO easy! Like anything, we all know it takes hard work, consistency, and perseverance to succeed in direct sales. Think of your own personal development and pride you will feel when you start off your journey with a simple, yet powerful, brand for your yourself.
Let’s Get Started
To start creating your own brand and unique identity, try and think of a few objects that you connect with. Maybe you really love using a couple of colors in your graphics. Choose a starting point and run with it. Keep it simple, don’t overthink it, and remember, your brand can evolve and change as you see fit. There is no rule against switching it up once in awhile!
If you are really feeling stuck and not sure how to move forward? Consider Brenda Ster’s Branding Coaching Call. This on-demand video coaching call on Branding is 1-hour full of how to figure out your “brand” and who you are marketing your products and services to. You also leave with an exercise on how to create your own original graphic series that fits with your brand.
If you have got your branding down pat and are wondering what to do next, I highly suggest creating your Facebook Business Page for your direct sales company. Piece by piece you are laying a strong foundation for a successful direct sales business!