One of the many reasons people sign up with a direct sales company is to, you guessed it, make money! Whether it be a little extra fun money each month or a full-time income working from home, direct sales is a great way to bring in some extra dough. But just how do you earn money in direct sales? Gone are the days of door to door sales, these 6 ways explain how to do direct sales your own way.
In-Home Parties & Pop-Ups
Traditionally, direct sales started with a consultant coming to your home and sharing products with you and your closest friends and family. In-home parties and pop-ups encourage the sampling of your product. Trying on clothes, making personalized jewelry, tasting a new recipe, experiencing a new wine. Whatever your product is, having a hands-on experience is what really connects new customers to your product.
You are also able to share your personality and brand with a new audience! There is something about the personal connection that is often lacking in the social media world we live in today. This style of direct sales will help you share your product and company with others as well as expand your circle of friends and customers!
Vendor events are great ways to showcase your product and company with a very large audience in a short amount of time. The connections you make at vendor events will lead to hostesses for future in-home or online parties, possible recruits, and life-long customers. Do all you can to share your product in new and fun ways and think about a possible giveaway or goodie!
Everyone loves free goodies at events and if your product does not offer samples, think of a fun customer experience which gets your visitors involved. Create a fun and inviting atmosphere and your next vendor event will be a success!
Facebook is entrenched in most of our lives. We visit it multiple times a day and it’s how we stay connected with friends and family. Facebook has 3 ways to promote your direct sales business and using all 3 is a surefire way to succeed in direct sales online.
A Facebook Business Page is the public’s view of your company, product, and your brand. As a direct seller, you need to have a business page as Facebook prohibits selling products from your personal timeline. The key thing here is to play by Facebook’s rules so you don’t land in Facebook Jail!
A Facebook Group is a community of friends, family, and customers that you have created and keep engaged. A group is where you can really connect with your followers and develop a relationship with them. If you focus on the relationship first, the sales and income opportunities will follow.
Facebook parties are definitely all the rage and most of us have been invited to or attended one for a direct sales product. The key to a successful Facebook party is to personally invite those who may be interested in your product and create a fun and informative event that does not drag on for days.
Instagram is a visual platform so professional looking photos and graphics are a must! Attract the attention of new prospective customers and keep your followers engaged by providing more than just corporate photos of your product.
To succeed with Instagram in direct sales, you need to focus on building a following and engaging with them on a consistent basis. Instagram is also a great way to funnel fresh eyes over to your Facebook page and group. Give your followers a clear “Call To Action” in most of your posts and your Facebook community will grow organically.
I love Pinterest and feel it is such an under-used platform for those in the direct sales business. Heck, I stay active with Origami Owl just on Pinterest sales alone! (Really!)
The key to Pinterest is to think about it in terms of a search engine. Just like Google, people go to Pinterest to find answers to their questions. Building a presence on Pinterest takes time, in the beginning, but the benefit pays off in the long run. Having a Pinterest account devoted to your direct sales business can be one of the best ways to get you through those months where you are so close to hitting your goals.
Live sales are great ways to add excitement and connect with a new audience for your direct sales products. Whether you use Facebook Live or Periscope, both offer real-time video streaming of you in your element. I believe any direct sales product can be sold this way.
Think of bringing a real-time experience to a potential customer. Have a fashion show, unbox a brand new product line, create your own cooking demo show, whatever it is, showcase your product in a unique way and your followers will take notice!
Blogging can be a scary word. I was scared of it before I went all in and invested in a Blogging Bootcamp. I now consider blogging as the foundation for the success of my direct sales business. Does it take work? Of course, it does! I found the work that I put into blogging pays off way more than any other social media platform out there.
Why is that? Think about it this way. Google “you company + blog” and see what comes up. There aren’t too many out there I suspect. What if it was YOUR name and YOUR blog that was showing up on Google Page 1? Believe me, it’s a thrill to see.
If it’s still scary to think about diving into blogging without knowing what to expect, contact me! I knew nothing about blogging and I am proud of what I have built to date.
How to do direct sales is a very personal choice. It depends on how much time you can devote to growing your business and which ways you are most comfortable with. Some may love the interaction at in-home parties and vendor events, where others thrive on growing their business online. Some might do all 6 of these ways and have the safety net of knowing when one way falters a bit, the other 5 are there to pick up the slack so to speak.
The common thread with all of these ways to do direct sales is RELATIONSHIPS. Focus on creating a relationship with your audience first and you will be sure to see your direct sales business grow as a result. Need specific help with one of these topics? Send me a message and let’s chat!