Anyone who is in the business of direct sales knows about the summer sales slump. Many of us and our customers are on vacations and enjoying the fun days of summer. Priorities shift and we see a drop in customer engagement and orders. To combat this, I have put together a list of things you can do to beat the summer sales slump.
Host Your Own Party! Plan your own in-home or online party and personally invite the guests. Tailor the party to a summer theme. Click here for some ideas! Even better, make the party a mystery hostess party and have a drawing for the hostess rewards!
Customer Follow Up! Go through your customer contact list and see where you can make follow up calls and messages. Do you have a phobia of using the phone? Send a voice message via Facebook Messenger and your customers will appreciate the personal touch!
Be Mobile! If you are going on vacation, bring a small amount of inventory and business cards with you to have on hand. Who knows who you will meet at the beach or lake!
Invest in Yourself! Use the downtime in the summer as an opportunity to evaluate which areas of your business are stronger than others. Find some books, online courses, or coaches to help educate you on ways to grow your business.
Nurture your Team! If you are a leader of a team, use the summer days as a chance to check in with your team and create goals for the months ahead. Provide them with the tools and resources they need to succeed.
With these five solid tips, your direct sales business will be sure to beat the summer sales slump. I’d love to hear how these tips help you and your business! Leave me a comment below! Don’t forget to check out my post on Facebook Party Themes!