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Why You Need a Facebook Business Page: 3 Reasons for Direct Sellers

A strong social media presence is key when it comes to growing a successful direct sales business.

For most, Facebook is the main social media platform to connect with customers and loyal followers.

After joining a direct sales company one of the first things you should do is set up a Facebook business page. It’s quick, simple, and critical for your social media following.

Not quite convinced? Read on for three key reasons why you need a Facebook business page for your direct sales business.

A Facebook business page for direct sales businesses is essential. Read the top three reasons why you need a business page for your direct sales company. Kristy Empol

 

Facebook TOS

Your Facebook personal profile is just that, personal. Any posts, pictures, or videos are intended for your friends and family.

When you a create a Facebook profile, you are agreeing to the Facebook TOS policy that you will not post business-related content.

Have you guessed what may happen when you use your personal profile for your direct sales business?

*du dum*

You’ll be stuck in Facebook jail.

Be professional, don’t spam your friends and family, get your business page set up!

Now that it is set, make sure to link it to your personal profile so that when someone comes creepin’ at your profile, they will clearly see which company you work for.

Insights & Analytics

Your Facebook business page will be a landing page for the public to find you.

Set up your business page and you will be treated to the wonderful world of Facebook analytics! Under each post, you will see how many people were reached and you will also get special notifications for any activity that occurs on your business page.

This will help you get to know which posts and graphics are most successful. Use the Facebook analytics data to strengthen your future posts and reach a wider audience.

You have a short amount of time to make someone stop scrolling. Dive into the data to find out the most optimal days and times to post on your business page.

Sharing is Caring

Also, you will want to use your Facebook business page as the starting point for all of your business-related content.

Here’s what I mean; a post that you put on your Facebook business page can then be shared with any Facebook group you are a member of.

Whether it is your own VIP Group for your direct sales company or a Mommies Group that you belong to. By sharing information from your business page, you will see an increase in the audience your post reaches and you can see the Facebook analytics on how many people have been reached.

Smart right?!

The goal of your Facebook business page is to keep all of your business content in one spot and be able to track the success of each individual post.

From there, use it as a tool to share across other Facebook groups to increase exposure of your direct sales business to a wider audience.

Let’s keep our personal profiles personal and leave all of our wonderful business content to our Facebook business page!

Now, your next question might be, “so what exactly do I post on my Facebook business page?” If you have ever struggled with what to post to get more engagement, take a peek at 101 Engagement posts for direct sellers!

 

 

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Kristy E
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Kristy E
Founder at Forever Sparkly
Kristy is a recognized direct sales expert and founder of Forever Sparkly. Her direct sales advice has been featured on CinchShare, Sassy Suite, and more. She enjoys helping other direct sellers master their social media and blogging strategies. Read More
Kristy E
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July 31, 2016 5 Comments

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  1. 4 Smart Strategies for Sharing Your Direct Sales Promotions! says:
    March 5, 2017 at 9:15 pm

    […] own customer base! Give your customers a little clue or hint to what is coming! Start off on your Facebook Business Page with a tease and direct your customers to your Facebook Group to find out what the special offers […]

    Reply
  2. The Ultimate Guide to a Successful Direct Sales Facebook VIP Group says:
    March 30, 2017 at 11:53 pm

    […] from your Facebook Business Page, a Facebook VIP Group is your unique community of customers, hostesses, friends, and […]

    Reply
  3. How to Stay Focused While Working From Home: A Direct Sellers Guide says:
    May 4, 2017 at 10:45 pm

    […] not sure just how to get it all together. I know the feeling very well. Scheduling posts on your Facebook business page, keeping up with your Facebook group, posting on Instagram, and falling down the Pinterest rabbit […]

    Reply
  4. 5 Ways To Avoid Facebook Jail as a Direct Seller - Forever Sparkly says:
    June 9, 2017 at 9:00 pm

    […] points is that you agree not to use your personal timeline for business. So go now, set up your Facebook Business Page and come back here for the last […]

    Reply
  5. How to do Direct Sales: 6 Ways to Make Connections and Grow Your Business says:
    July 23, 2017 at 10:03 pm

    […] Facebook Business Page is the public’s view of your company, product, and your brand. As a direct seller, you need […]

    Reply

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