Pinterest is by far, my favorite social media platform.
I get more views on my direct sales website and my blog from Pinterest than any other social media channel.
If you are in direct sales, you are hopefully using Pinterest as a way to reach new customers.
If you aren’t, why the heck not!
Let’s get you started with some simple tips on how to harness the power of Pinterest for your direct sales business!
First thing’s first, like any social media site, you’ll need to set up an account. Follow the steps on the Pinterest site and then…
Set up a Strong Pinterest Profile
Think about your profile description for a minute.
Your future customers are visiting your page so make it clear what company you are with and how you will help them.
Don’t forget to tell your visitors where to find you!
Whether it is your direct sales website, your Facebook Group page, or your Instagram feed, use the website where you are most active so your Pinterest followers know where they can find you.
Create Relevant Boards for your Pinterest Account
Next, is creating Pinterest Boards for your Pinterest profile.
Think along the lines of what your direct sales customers are looking for.
If you sell clothing, create a board of color combos and mixing print patterns.
If you sell makeup, create boards for each season or a board for makeup products and techniques.
Think along the lines of what your customers are already asking about and create a board your ideal customer would love to see.
Find Pins for your Pinterest Boards
You might be wondering by now, what the heck do I pin?!
Think about your company and all of the gorgeous graphics they provide for your marketing purposes. Getting the hint?
Put those graphics to use and get them on Pinterest!
Upload them individually to your Pinterest account and make sure to edit the pin to include the website you would like that pin to go to.
Now you have another way to direct customers to your website.
Create Your Own Original Pins
If you are a Pinterest overachiever like I am, go one step further and create your very own Pinterest pins.
Pinterest is such a visual platform. Think of it like Google, but with pictures. The more visually interesting your pin, the higher the chance it will be repinned, the higher the probability of followers clicking through to your direct sales website.
Vertical pins have proven to fair better on Pinterest.
Not quite sure how to make your own pins? Read how to make your own Pinterest pins. It’s so easy!
Now that you’ve got an idea of where to find the image to pin, or make your own original pin, you’ll need to enter a description. Create a description that is enticing, has keywords, and gives the pinner something to do. Such as, “pin it now to save for later” or “click to view the latest collection”.
Consistent Pinning
Just like Facebook and Instagram, Pinterest LOVES activity!
The more you pin and repin, the more your own original pins are fed into the Pinterest pages of others.
If you are unsure you can commit to pinning that much each day, be sure to check out my Pinterest secret and watch your followers and repins grow!
I would love to know how you use Pinterest for your direct sales business.
Follow me on Pinterest and be sure to check out the importance of Pinterest Group Boards.
Read Next: Social Media Tips for Direct Sellers
Kristy E
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Great tips! I’ve been wanting to utilize Pinterest more and these tips give me more confidence. I am curious, would you create separate accounts if you have different businesses? I have started separate boards but haven’t really done too much yet. What are your thoughts?
Thank you, Carol! I think having one Pinterest account is fine and having separate boards dedicated to each of your businesses is a great idea! You could even include in your profile description what companies you are with. I hope these Pinterest tips help to grow your Pinterest presence!
If I like a pin that’s already on Pinterest how do I use that pin?
Hi, Catrina! Good question! If you like a pin on Pinterest, you can choose to pin it to a board on your Pinterest profile. You cannot edit the website it goes to when you click on it. A great idea is to upload your own pins and have them direct to the website of your choice. You can always message me if you have more questions about this! Take care 🙂
I love using Pinterest for my business! It has helped me get sales from people who use Pinterest as a search engine. Thanks for all of the great advice.
That is fantastic Mellisa! That is exactly the way to use Pinterest for your business! Love to hear success stories like yours! 🙂