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Your Direct Sales Facebook Group Is Dead – 4 Actions To Take Now!

Updated: July 2019

Your direct sales Facebook group is dead.

You hear crickets chirping when you post and you get very few likes and comments. The struggle is real!

Over time, the interaction in our direct sales Facebook groups is affected by a number of things.

Facebook is constantly updating their platform which affects what shows up in your group members feeds.

Coupled with the number of Facebook groups that are out there, your community may not be seeing and interacting within your group.

Whatever the case, these 4 actions that you can start doing now will be sure to kick your direct sales Facebook group into high gear again.

Warm Up Your Facebook Group Members

Bring out the lurkers!

Many of us have hundreds, even thousands, of members of our Facebook groups.

Not all of them participate and sometimes, it’s hard for quiet members to break the ice and post that first comment.

Help them out by posting a fun engagement graphic specifically for them.

Here are some great ideas:

Your direct sales Facebook group is dead and no one is engaging! Check out the 4 things you need to take action on now to get your group rockin' again! Kristy Empol

Your direct sales Facebook group is dead and no one is engaging! Check out the 4 things you need to take action on now to get your group rockin' again! Kristy Empol

Your direct sales Facebook group is dead and no one is engaging! Check out the 4 things you need to take action on now to get your group rockin' again! Kristy Empol

Need more? Here is a list of 101 Facebook Group Engagement Post Ideas!

Provide Value To Your Facebook Group Members

One key way to set your direct sales Facebook group apart from the others is to provide value to your customers in addition to the product that you sell.

When you start to think of ways you can provide information and little extras to your customer base, they will take notice. They will remember you when it comes time to ordering and referring your services and products.

Clothing Focused Facebook Groups:

  • Provide styling tips and pattern mix ideas
  • Downloadable clothing care card filled with helpful washing and drying instructions
  • Run a contest and the winner receives a personal shopping experience with you. Complete with a private one on one styling call to find out the best styles, sizes, and colors.

Jewelry Focused Facebook Groups: 

  • Styling tips
  • Ways to wear jewelry
  • Create short videos of different looks that take you from day to night activities

Makeup Focused Facebook Groups:

  • Short demo of a new product and see what questions your community has about it
  • Giveaway and the person who wins receives a one on one makeup consultation
  • Best colors for each skin tone

Cooking Focused Facebook Groups:

  • Time-Lapse Video of a new dinner recipe
  • Meal Plan downloadable sheet
  • Printable recipe cards

Think of questions your customers ask you and turn your answer into a value-added tip! 

Analyze Your Facebook Group Insights

Every direct sales Facebook group is different.

You might have a community that thrives after hours, or maybe your followers are scrolling through Facebook in the middle of the day.

The key here is to know when your community is mostly online.

Take a peek back at previous posts and start to take notes as to when you see the most engagement from your community. View your popular days and times as well.

Wonder what to post in your direct sales Facebook groups? Click to read the ultimate list of Facebook group engagement post ideas! 101 ideas! Kristy Empol

This information alone will give you the power to post when the time is right to get the most engagement from your Facebook group.

It also leads us to the last tip when it comes to WHAT to post to get your Facebook community engaged!

Create Original Content for your Facebook Group

Not only does this speak to creating original graphics, it also means to create content for your community that is in your own voice and relevant to your members.

Create fun engagement posts.

Engage with your members as they comment and use the threads as inspiration for your next posts in your group.

The conversations that you have with your group may spark a “lightbulb” moment.

By continuing the conversation, adding information and value to your direct sales Facebook group will be asking for more.

The key takeaway from all of this is this:

Everyone on Facebook has a choice.

Our members and customers participate in many different groups and it is crucial to stand out amongst the rest.

It’s important to understand the needs of your direct sales Facebook group and the ways in which you can serve them and keep the group active.

These facts coupled with the constant changes at Facebook means it is absolutely necessary to think outside the box.

Look for other ways to connect with your customers and those who have not yet experienced your awesome product or service yet.

Read Next: Ultimate Guide to Creating a Facebook Group

 

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Kristy E
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Kristy E
Founder at Forever Sparkly
Kristy is a recognized direct sales expert and founder of Forever Sparkly. Her direct sales advice has been featured on CinchShare, Sassy Suite, and more. She enjoys helping other direct sellers master their social media and blogging strategies. Read More
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February 17, 2017 15 Comments

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Comments

  1. Bonnie says

    February 23, 2017 at 5:38 pm

    Thank you. I’m going to try your engagement post ideas.

    Reply
    • Kristy E says

      February 23, 2017 at 5:47 pm

      Fantastic, Bonnie! I hope that your Facebook Group gets buzzing again!

      Reply
  2. Larissa Williams says

    March 18, 2017 at 4:41 am

    Thanks for these great tips! Sharing with friends.

    Reply
    • Kristy E says

      March 18, 2017 at 5:28 pm

      Thank you so much, Larissa!

      Reply
  3. Jennifer M Hensley says

    June 19, 2017 at 6:54 pm

    Krysty, Thank you for the great ideas.

    Reply
    • Kristy E says

      June 19, 2017 at 7:18 pm

      You are so welcome, Jennifer! I hope the tips help you with your Facebook Group!

      Reply
  4. Jessica Elizabeth says

    July 20, 2017 at 7:28 am

    Thank you, so much inspiration! Got so many ideas from this I wrote 2 full pages of notes! ???

    Reply
    • Kristy E says

      July 20, 2017 at 3:44 pm

      That is amazing Jessica! Love that this post gave you some great ideas. I know your Facebook Group will be rockin’ again soon!

      Reply
  5. Catherine Trowbridge says

    September 11, 2018 at 9:27 am

    how can I get more people to like and follow my page?

    Reply
    • Kristy E says

      September 11, 2018 at 1:23 pm

      Hi Catherine! One of the best ways is to post content on your page that is not anywhere else. Then tell your followers and community to visit and follow your page for exclusive tips.

      Reply

Trackbacks

  1. Direct Sales Obstacles and How to Overcome Them says:
    March 24, 2017 at 8:43 pm

    […] To piggyback on direct sales obstacle number 2, you may have a great number of customers in your Facebook group, but getting them to engage on your posts is another obstacle you find yourself up against. Just HOW do you get your Facebook group members buzzing again? Bring out the lurkers, provide purposeful content, and do a little research on what gets your group members talking. To explore these ideas in detail, check out this post I wrote on how to revive a DOA Facebook VIP Group. […]

    Reply
  2. How To Engage Your Social Media Followers: Weekly Theme Ideas To Use says:
    March 29, 2017 at 3:59 am

    […] your products, and provide value as well. One issue many have is getting their groups to engage. I wrote a little bit about that here as well as tips on how to grow your Facebook group […]

    Reply
  3. How to Increase Direct Sales Facebook Group Engagement: 3 Lessons To Follow says:
    April 5, 2017 at 5:24 pm

    […] do you find your posts fall flat when you purposely share a popular engagement post? It could be your community is seeing the same thing over multiple groups and is scrolling on by. […]

    Reply
  4. Direct Sales Blog Social Media Growth for the 1st Half of 2017 says:
    May 24, 2017 at 9:08 pm

    […] As a direct sales blogger, it is super important to have a subscriber list. Not only are your subscribers your tried and true followers that love the content you are putting out, you are also the sole owner of your email list. No one can take that away and it isn’t subject to algorithms. […]

    Reply
  5. 9 Things To Do When You Feel Like Quitting Direct Sales says:
    July 8, 2017 at 11:04 pm

    […] is a different beast. One month you’re on fire, and the next month you’re hearing crickets in your Facebook VIP group. The schizophrenic nature of the business can make anyone feel like giving up. Before you do say […]

    Reply

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