Updated: July 2019
Your direct sales Facebook group is dead.
You hear crickets chirping when you post and you get very few likes and comments. The struggle is real!
Over time, the interaction in our direct sales Facebook groups is affected by a number of things.
Facebook is constantly updating their platform which affects what shows up in your group members feeds.
Coupled with the number of Facebook groups that are out there, your community may not be seeing and interacting within your group.
Whatever the case, these 4 actions that you can start doing now will be sure to kick your direct sales Facebook group into high gear again.
Warm Up Your Facebook Group Members
Bring out the lurkers!
Many of us have hundreds, even thousands, of members of our Facebook groups.
Not all of them participate and sometimes, it’s hard for quiet members to break the ice and post that first comment.
Help them out by posting a fun engagement graphic specifically for them.
Here are some great ideas:
Need more? Here is a list of 101 Facebook Group Engagement Post Ideas!
Provide Value To Your Facebook Group Members
One key way to set your direct sales Facebook group apart from the others is to provide value to your customers in addition to the product that you sell.
When you start to think of ways you can provide information and little extras to your customer base, they will take notice. They will remember you when it comes time to ordering and referring your services and products.
Clothing Focused Facebook Groups:
- Provide styling tips and pattern mix ideas
- Downloadable clothing care card filled with helpful washing and drying instructions
- Run a contest and the winner receives a personal shopping experience with you. Complete with a private one on one styling call to find out the best styles, sizes, and colors.
Jewelry Focused Facebook Groups:
- Styling tips
- Ways to wear jewelry
- Create short videos of different looks that take you from day to night activities
Makeup Focused Facebook Groups:
- Short demo of a new product and see what questions your community has about it
- Giveaway and the person who wins receives a one on one makeup consultation
- Best colors for each skin tone
Cooking Focused Facebook Groups:
- Time-Lapse Video of a new dinner recipe
- Meal Plan downloadable sheet
- Printable recipe cards
Think of questions your customers ask you and turn your answer into a value-added tip!
Analyze Your Facebook Group Insights
Every direct sales Facebook group is different.
You might have a community that thrives after hours, or maybe your followers are scrolling through Facebook in the middle of the day.
The key here is to know when your community is mostly online.
Take a peek back at previous posts and start to take notes as to when you see the most engagement from your community. View your popular days and times as well.
This information alone will give you the power to post when the time is right to get the most engagement from your Facebook group.
It also leads us to the last tip when it comes to WHAT to post to get your Facebook community engaged!
Create Original Content for your Facebook Group
Engage with your members as they comment and use the threads as inspiration for your next posts in your group.
The conversations that you have with your group may spark a “lightbulb” moment.
By continuing the conversation, adding information and value to your direct sales Facebook group will be asking for more.
The key takeaway from all of this is this:
Everyone on Facebook has a choice.
Our members and customers participate in many different groups and it is crucial to stand out amongst the rest.
It’s important to understand the needs of your direct sales Facebook group and the ways in which you can serve them and keep the group active.
These facts coupled with the constant changes at Facebook means it is absolutely necessary to think outside the box.
Look for other ways to connect with your customers and those who have not yet experienced your awesome product or service yet.
Read Next: Ultimate Guide to Creating a Facebook Group
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