Updated: July 2019
How to Succeed in Direct Sales Without Facebook Parties
Many direct sellers (myself included!) love online Facebook parties to reach new customers and expand their warm network. I have had my fair share of Facebook parties and they have been a huge success.
Following a proven Facebook method, engagement amongst the guests was up, sales increased, and I always had at least 1 if not 3 future parties booked.
The thing is, Facebook parties take the time to plan, time to schedule, and time to execute.
So, I decided to do a little experiment.
I made it my mission to stay active with Origami Owl without doing any Facebook parties.
Did I succeed? Let’s find out!
Without Facebook parties, I needed to focus on the 2 platforms that increased exposure to my Origami Owl business website and its products.
Pinterest for your Direct Sales Business
I’ve said many many times that I LOVE Pinterest! It is my favorite social media platform for my Origami Owl business and my blog.
When I talk to others about using Pinterest for my direct sales business, I am always asked HOW do you do it?
Pinterest is usually the place where most users pin visually appealing family-friendly recipes or find ideas for their kid’s birthday party.
In my case, I use my Pinterest account strategically to attract my ideal customer and follower.
Create a Strong Pinterest Profile
Having a profile that showcases boards that people are searching for, I gain new followers each day.
Within your Pinterest profile, clearly state who you are, what you do, and how you help those you serve. Include the link to your website as well.
Create Pinterest Pins for your Direct Sales Products
I also make sure I’m creating appealing Pinterest pins and connecting them to my Origami Owl business website so that when they are clicked, the person lands on my replicated website.
Creating your own original pins is easy and linking them to your website ensures the person pinning is directed to your website. Watch this video to see how easy it is to create your own Pinterest pins.
Pinterest Pin Cookies
Another key thing that happens when someone clicks on your pins is a “cookie” is then placed on the browser. Some cookies stick around 30 days or more.
Even though that person does not purchase immediately after clicking your pin, they may revisit your direct sales website again.
The cookie will automatically populate with your specific replicated site. The user makes a purchase and you are getting an email says, “Congratulations! Someone has made a purchase!”
Join Pinterest Group Boards
Another way to make sure your original pins get in front of a wide audience is to join Group Pinterest Boards.
Many of my Origami Owl pins have been repinned hundreds of times over all because of key Pinterest Group Boards that I collaborate on. The more boards you are a part of, the more Pinterest users that see your pins.
To get started, join my All Direct Sales Group Board. It has over 6,500 followers and gets bigger each week.
I admit, Pinterest was a platform I did not “get” until I invested in a step by step Pinterest training.
It blew my mind how easy it was to use Pinterest for my Origami Owl business and it is something you could be doing right now as well.
Pinterest has a powerful compound effect.
The time and work you put into the platform from the beginning will forever be there and over time.
Your pins will continue to get fresh eyes which equal more customers and sales.
Microblog for your Direct Sales Business
I’m passionate about blogging and my main blog is right here at ForeverSparkly.com.
My mission is to write for the direct sales community as a whole. To help as many people as possible with their direct sales goals.
There is not enough time to create another website completely devoted to my Origami Owl business.
That is where Sassy Direct and its microblogging platform come into play.
Sassy Direct Direct Sales Membership Directory
Sassy Direct is a brand new online directory for direct sellers and small business owners.
The premium level membership gives you access to a fully loaded profile. Events, Photo Albums, Videos, Reviews, and my favorite aspect, the micro-blog.
What exactly is a micro-blog? Think of it as a fully functioning blogging platform where all you need to do is provide the content and images.
That’s it!
I create content specific to my Origami Owl business and through that channel, I am able to expand my customer base and get great feedback from my customers.
Sassy Direct Premium Members also have the opportunity to contribute to the Sassy Direct Group Board.
More visibility, increased exposure, and passive income sales.
Through all of this, I have been focusing on my blog, micro-blog, and Pinterest.
I am happy to say the hard work is paying off.
Each month in 2017 and into 2018 I made sales just from Pinterest and Sassy Direct and gained team members as well.
Total sales for January 2018 from Pinterest and Sassy Direct…$824.62!
I am insanely proud of those numbers and I had to come and tell all of you about it!
Think about your goals and how you will reach them.
The last few months have shown me that it really is possible to succeed in direct sales utilizing Pinterest and platforms like Sassy Direct.
To learn more, readHow to Use Sassy Direct for your Direct Sales Business.
Read Next: Social Media Tips for Direct Sellers
- How Does GDPR Affect Social Media Marketing? - October 12, 2022
- 5 Reasons to Try Facebook Parties for your Direct Sales Business - April 15, 2020
- 50 Blog Topic Ideas for Direct Sellers and Home Based Business Owners - April 5, 2019
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Great article Kristy – and super inspiring! You’ve motivated me to dust the cobwebs off my Pinterest page!
Thank you so much, Barb!
You have great tips on here. I will be sharing with my direct sales friends.
Fabulous, Becky! I’m happy to hear this post resonated with you. With the introduction of ads in Facebook Groups and the things direct sellers need to do to stay out of Facebook jail, it helps to think of alternative ways to grow your direct sales business!
Random sales are the best! Especially when you are seeing results from work you’ve done months ago. It feels good to know that all of the hard work we do eventually pays off. It just takes time but patience and persistence helps so much. #Pinterest has been one of my main traffic sources of traffic and sales.
How do you feel about the new LinkedIn for networking? I just started using it this week and I’m loving the newsfeed. There isn’t any junk or clutter, just real people who love to collaborate and help each other. Ooh and I already made my first sale on LI so it’s definitely one to try getting into.
Congrats Mellisa on your LinkedIn purchase! I have not ventured into the realm of LinkedIn only because my ideal customer would not be going there. But, it may be in my future plans if I intend on sharing my own products or services.
You are right, Pinterest is a long-term game for sure!
Hi Kristy!
Great info. I just started with Scout & Cellar a few months back. I love it so far, but you definitely got to put in the work when your network is small Your blog is very helpful in sparking ideas and reaching further out to hit your goals!
Thank you, Samantha! Good luck with your business! The goal is to grow your network organically and build that loyal base.