Engage Your Social Media Followers
A lot of direct sellers use Facebook Groups to create a community with their friends, family, customers, and prospective customers.
They are a great way to connect with others, showcase your products, and provide value as well.
One issue many have is getting their groups to engage. I wrote a little bit about that here as well as tips on how to grow your Facebook group organically.
When I was thinking of different ways to get Facebook groups engaged, I thought about breaking things down by categories and themes of the week.
Health & Wellness
Week 1: Back To Basics
Have your group explore their core struggles.
- Is it weight related?
- Food or exercise focused?
- Does it have to do with time management or feeling overwhelmed?
Whatever the case may be, do a few posts about getting to the root of a daily struggle and having them focus on that for the remainder of the month.
Week 2: A Day In The Life
Use this week to show your community how you incorporate your products into your everyday life.
Sometimes behind the scenes and real life photos and stories of how you use your products are far more valuable than just a picture of a product.
This will encourage your community to interact, ask questions, and you will form a deeper connection with your members.
Week 3: Open Forum
Now that your community has been engaging for the past 2 weeks, encourage them to ask questions.
- What are they interested in learning more about?
- What things are they stuck on
- How can your product help them?
Week 4: Self-Care Success
Come up with fun ways to promote self-care.
Share a picture or personal story of how you take time for yourself. Encourage your community to share a picture or describe what self-care means to them.
Jewelry & Accessories
Week 1: Everyday Wear
Have a little fun and show your community how easy it is to brighten up a basic day look with some simple jewelry or accessories.
Encourage your group to share their favorite piece that they never leave the house without wearing.
Week 2: Let’s Get Organized
Do you have a clever way of organizing or showcasing all of your jewelry and accessories?
Are you looking to try out a new way of keeping your products neat and tidy?
Show your group how you personally store and showcase all of your jewelry and accessories by jumping on Facebook Live or uploading a video.
Week 3: Keep It Clean
Most jewelry and accessory companies have great instructions on how best to keep the items clean, but most customers do not know about this information.
It’s also a great time to touch on your company’s warranty policies so that your community is aware of normal wear and tear and defective items.
Use this week to highlight these instructions along with some fun engagement posts.
Week 4: Date Night Out
Plan on having a night out and bring your Facebook group along for the ride!
Have them choose what you will wear, what jewelry and accessories will go with the outfit they chose, and even have them suggest places for you to go or things to do.
Everyone loves to share their stories and give their opinions on things.
Clothes & Fashion
Week 1: Step By Step
Many customers new to the clothing and fashion direct sales world may feel a bit shy about choosing outfits with different pattern mixes or contrasting colors.
Start off small by suggesting the best top or best skirt that go with basics that are in most everyone’s’ closets.
Work your way throughout the week and show how you decide which patterns work well together.
Week 2: Color Wheel
Highlight a different shade of color each day of the week!
Teach your community what colors work best and why.
Play a little game by showcasing one item of clothing and asking your group which complimentary items look best. Have fun with this one.
Consider using this Psychology of Color Infographic to inspire your posts.
Week 3: Seasonal Tip
Think about layers and ways to dress for different types of weather.
Your Facebook group may have members from all across the country, this week would be great to highlight the best outfits for the weather in major cities across the country.
Week 4: Fashion Show
Everyone loves to share pictures of their lovely fashionable outfits!
Choose a few customers to highlight (with their permission) and encourage the rest of your group to join in.
Maybe even set up a virtual Fashion Show Epic Facebook Party to finish off the month!
Cookware & Food
Week 1: Guess The Gadget
Play a lot of games this week to get your Facebook group engaged.
Create original graphics highlighting some underused gadgets or food products that not many customers know about.
Week 2: Cheap & Cheerful
Do you have recipes that you love to use because they don’t involve a lot of ingredients?
Maybe they use less expensive food products and feed a large family.
Take some time showcasing a few of these recipes with your community, send samples to those who would like them, and ask them for feedback.
Another spin on this idea is to do a weekly series of favorite recipes. Meatless Monday, Taco Tuesday, etc.
Week 3: Dinnertime Fails
Have some fun this week and share a little behind the scenes action in your own kitchen.
Place a side by side picture of what the recipe looked like versus your own homemade version.
Get your community talking by having them share their own dinnertime fails stories!
Week 4: Personal Chef
End the month by playing personal chef.
- What recipes do your members what to try out?
- What products would be helpful to those in your group?
- Which ingredient do your members want to try, but are not sure how to cook it properly?
Cap it off with a mystery hostess Facebook party and your members will be thrilled at the opportunity to win some great rewards.
Makeup & Skincare
Week 1: Fresh Faced
Be daring and share your “blank canvas” with your group.
Go make-up and skincare free and share with your community what pulled you to join the company you represent.
Week 2: Daily Routine
Share a beauty routine for the person who has 5 minutes in the morning. A routine for the person who has 10 minutes, 20 minutes, etc.
Sharing one skin care or makeup tutorial that takes 20 minutes to master will not connect with those in your Facebook group that only have 5 minutes in the morning to splash a little water on their face.
Focus on a certain time limit each day of this week and connect with all of your members.
Week 3: Tips & Tools
What are your best makeup and skincare tips that you follow daily? Weekly?
Share the actual tools you use and the best ways to keep them clean and stored neatly.
Week 4: All Made Up
Have some fun this week!
Share the best ways to pamper yourself and what products you use when you do have the extra time to do a once a week treatment or put on your evening makeup.
Have your Facebook members share their own photos of what they do to make themselves feel dressed up or pampered.
Best Times to Post Inside Your Direct Sales Facebook Group
Half of the battle of getting your group to engage is posting at the optimal time on the most active days. Dive into your Group Insights to find out when to schedule your weekly posts.
Keep this infographic in mind when you are posting on Facebook and other platforms.
Wrap-Up
I hope these ideas have set off lightbulbs for you!
These topics will be sure to engage your social media followers.
When you approach your social media schedule by breaking it down into weekly themes, you will find yourself eager to get your original graphics made and scheduled.
These ideas are repeatable month after month!
Consider capping the end of each month with an in-home or Facebook party to continue your direct sales success time and time again.
Read Next: Social Media Tips for Direct Sellers
Kristy E
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My sales company sells gift baskets, flowers, jewelry and personalized items. Do you have any theme ideas for that? I’m kind of at a loss because it doesn’t fit into any of the major categories you used.
Great question! How about having a week of sharing what goes into creating a basket, from start to finish. Your community would see the time, effort, and learn a lot about your company. The next week could be asking your community what have been some of their favorite gifts or if they have any fun themed basket ideas. The third week could focus on different ways to repurpose the baskets or containers your product comes in. Then I would gear everyone up for an Epic Facebook Party to celebrate and awesome month of engagement! I hope these ideas have helped!
I am a consultant with Pure Romance we have bath, beauty, intimacy and relationship products. What do you suggest I do to interact with my social media groups?
Good question Jobina! I would think of themes surrounding self care. Share the benefits of self care time and encourage yor community to share their self care tips. Add in some purposeful content about how your products and compamy can fit in with those self care needs. I hope this helps! ?
My DS company sells nails, how would I do weekly themes with that?
Good question Michelle! I would take inspiration from the Jewelry & Accessories and Clothes & Fashion weekly theme ideas to create a weekly theme arc that first with your community. If you have more questions you can always email me at kristy@foreversparkly.com 🙂
The company that I represent sells high end home decor that you can create yourself without being super creative and crafty and you can personalize a gift in matter of minutes also it offers a craft club month to month basis .Do you have any theme ideas for home decor & crafts
Hi Desiree! I would focus on seasonal gifts for your community and also highlight the products in which can stretch their dollar even if their purchases are high end. Even those who buy high end items love to be able to find ways to repurpose or save money while spending! Build a content arc around monthly club benefits and encourage those involved to share their experiences with the craft club. Hope these ideas give you some inspiration for your posts! Good Luck!
Hey Kristy!! I loved looking over the list. Right now I’m trying to build up my following for my travel company. Do you have any ideas for travel? I’m definitely going to share this post to a couple of my other entrepreneur friends. I think it would help them! Thank you! ☺
Hi, Roxi! Thanks for being a reader and sharing my article! You can do a lot with your group as you are a part of a travel company. Think of seasons and trips that many of your ideal clients go on. Address the pain points that they come across when traveling. Booking accommodations, finding attractions to visit, best time of the year to visit certain places etc. Brainstorm a list of what your ideal client is struggling with and begin to craft posts that speak to those pain points. Add in purposeful articles and products that can help them and of course, incorporate your own business in throughout the content arcs. If you have more questions, I’d love to hear them via email! Email kristy@foreversparkly.com