In part 1 of the Microblogging series, I wrote in detail about Sassy Direct and the Premium level which includes a microblogging feature. As a direct seller, you may question why you would need to microblog about your business and products. Why should direct sellers microblog is the focus of Part 2, let’s dive in!
Being a part of an online directory is one of the best ways to gain exposure to your direct sales company and your products and services. The Sassy Direct online directory grows each and every day and the larger it grows, the greater chance locals are using it to look up specific direct sellers in their area.
You may think, well, the general public is not going straight to the Sassy Direct website. Where do they usually go?
Let’s test the Sassy Direct platform using my profile as an example. When you type in Sacramento Origami Owl on a desktop, take a look at who the #2 result is…..Me! 🙂
Just by having a profile on Sassy Direct, if anyone does a search for your city and direct sales company, there is a great chance your profile will be one of the top results on Google page 1. How cool is that?!
Another reason why direct sellers should be on Sassy Direct and utilizing their microblogging platform is to convey your authentic voice in your posts. Every direct sales consultant is well versed in how to repurpose the descriptions, information, and images they receive from their corporate back office website. The microblogging platform is there waiting for you to add your own personality and your own take on your company and its products and services.
Setting yourself apart from other consultants in your brand is very beneficial. Not only will local community members find you purely from the Sassy Direct consultant search, your microblog posts will also get found by Google. Use your unique voice, gain exposure and…
Expand Your Network
What comes from the exposure you receive from Sassy Direct and having a creative way to share your direct sales company and product? An expansion of your customer base and network.
Many times, direct sellers reach the point where they have fished too much from their pond. Your regular customers are partied out and your sales begin to dip. Having your direct sales information in front of fresh eyes every day with Sassy Direct is guaranteed to result in new members of your VIP group and new customers.
With Sassy Direct and the microblogging platform, you choose what you write about. Looking to grow your VIP group on Facebook? Write about the benefits your community gets and ask the reader to click to join! Maybe you have a new exclusive product that is only available for a limited time. Post the details on Sassy Direct and share it on Facebook, Instagram, and Pinterest.
There are many reasons to start microblogging for your direct sales business. Getting exposure, putting your unique voice out there, and expanding your network are the main reasons why direct sellers need to be microblogging. Which leads to the question, what should you write about?
Don’t worry, I got ya covered with Part 3 of 4 of the Microblogging Series.