How to Sell Java Momma Coffee
Wake up and smell that Java Momma Coffee!! You’ve taken the plunge, you signed up, and you are ready to rock this new coffee direct sales opportunity. But, how?
There are a lot of ways to build relationships and hit monthly goals and grow a team. Let’s take a look at 6 different ways to approach this exciting coffee direct sales business!
In-Home Tastings & Vendor Events
Most direct sales products do well when experienced in person. Trying on the clothes, testing out makeup colors, and tasting any of the Java Momma coffee flavors. The visceral experience of smelling the coffee, holding a hot mug, and tasting the coffee will be powerful for your Java Momma coffee business.
Consider hosting a coffee bar. Complete with tasting cups, fun giveaway mugs, and a display of different creams and sugars. Have a selection of any of the flavors and invite some friends around to taste! Whether you like your coffee hot, cold, even french pressed, your guests will be excited to experience something new.
Java Momma is a great company to pair with other direct sales companies. Pampered Chef, Wildtree, and any other company focused on food, cooking, and kitchen tools. Think about how you can incorporate Java Momma into your other direct sales in-home parties!
With Java Momma, you can also share the coffee and other products at vendor events or a farmers market. Think about your audience, the time of year, and tailor your Java Momma coffee to ones that are in season.
The key to vendor events is to focus on the relationships you make with others. These connections will lead to hostesses for future in-home or online parties, possible recruits, and life-long customers. Do all you can to share your product in new and fun ways and think about a possible giveaway or goodie!
Marketing a direct sales product on Facebook is popular these days! Many of us see the same “Check out my new product” post everytime we scroll our newsfeed. With Facebook, the key is to set yourself apart from other consultants.
Facebook has 3 ways to promote your direct sales business and using all 3 is a surefire way to succeed in direct sales online.
A Facebook Business Page is the public’s view of your company, product, and your brand. As a direct seller, you need to have a business page as Facebook prohibits selling products from your personal timeline. The key thing here is to play by Facebook’s rules so you don’t land in Facebook Jail!
A Facebook Group is a community of friends, family, and customers that you have created and keep engaged. A group is where you can really connect with your coffee loving followers and develop a relationship with them. If you focus on the relationship first, the sales and income opportunities will follow.
Facebook parties are definitely all the rage and most of us have been invited to or attended one for a direct sales product. The key to a successful Facebook party is to personally invite those who may be interested in your product and create a fun and informative event that does not drag on for days.
Instagram is a visual platform so professional looking photos and graphics are a must! Think of all the coffee photos you see!
Attract the attention of new prospective customers and keep your followers engaged by providing more than just photos of Java Momma coffee. Think of coffee as a part of your lifestyle. Post pictures of how you make coffee, how you drink it, what you drink from. These are all great ways to start your own coffee loving following.
To succeed with Instagram you need to focus on building a following and engaging with them on a consistent basis. Instagram is also a great way to funnel fresh eyes over to your Facebook page and group. Give your followers a clear “Call To Action” in most of your posts and your Facebook community will grow organically.
I love Pinterest and feel it is such an under-used platform for those in the direct sales business. Heck, I stay active with Origami Owl just on Pinterest sales alone! (Really!)
The key to Pinterest is to think about it in terms of a search engine. Just like Google, people go to Pinterest to find answers to their questions.
Building a presence on Pinterest takes time, in the beginning, but the benefit pays off in the long run. Having a Pinterest account devoted to your Java Momma business can be one of the best ways to get you through those months where you are so close to hitting your goals.
Live sales are great ways to add excitement and connect with a new audience! Whether you use Facebook Live or Periscope, both offer real-time video streaming of you in your element. I believe any direct sales product can be sold this way.
Think of bringing a real-time experience to a potential customer. Create a “Coffee Talk” show or go live weekly to showcase a different coffee blend. Start brainstorming, write out your ideas, and just do it!
Blogging can be a scary word. I was scared of it before I went all in and invested in a Blogging Bootcamp. I now consider blogging as the foundation for the success of my Origami Owl and now Java Momma business.
Does it take work? Of course, it does! I found the work that I put into blogging pays off way more than any other social media platform out there.
Why is that? Think about it this way. Google “your company + blog” and see what comes up. There aren’t too many out there I suspect. What if it was YOUR name and YOUR blog that was showing up on Google Page 1? Believe me, it’s a thrill to see.
If it’s still scary to think about diving into blogging without knowing what to expect, contact me! I knew nothing about blogging and I am proud of what I have built to date.
How you work your Java Momma business is a very personal choice. It depends on how much time you can devote to growing your business and which ways you are most comfortable with.
Some may love the interaction at in-home parties and vendor events, where others thrive on growing their business online. Some might do all 6 of these ways and have the safety net of knowing when one way falters a bit, the other 5 are there to pick up the slack.
The common thread with all of these ways to do direct sales is RELATIONSHIPS. Focus on creating a relationship with your audience first and you will be sure to see your direct sales business grow as a result. Want more direct sales tips? Head on over to Facebook and give my business page a like!
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