Updated: July 2019
How To Grow A Direct Sales Team
Something incredible happened recently.
I accidentally grew a team of 62 consultants with a ground floor direct sales company.
Crazy, right?!
I recently had the opportunity to join a direct sales company as it was forming. Brand new, scary, but oh so exciting.
Java Momma Coffee is still in its infancy, but I decided that it would be a great way to test out my direct sales passive income theory.
So, how did I do it?
Throw in a few blog posts, sprinkle in some Pinterest promotion, and you have the secret recipe of how to grow a direct sales team.
Just kidding! There’s a little more to it than that.
I wanted to share the highlights of how you can grow a direct sales team using your own direct sales blog.
Let’s take a look!
What Is A Direct Sales Blog?
I’ve written many times before about blogging for your direct sales company.
A blog is your own corner of the internet universe where you control 100% of the content.
You position yourself as an expert, new customers begin to find you, and you realize the power of just one blog post.
There are so many different things to write about when it comes to a direct sales blog. And in my case, writing about Java Momma Coffee and its ground floor opportunity is what I started with.
Your First Direct Sales Blog Post
When Java Momma Coffee formed, I wrote a general post about the company and a few of the details about becoming a consultant.
When you think about writing a post about your direct sales opportunity, answer the questions that you know people will ask.
- What makes your company different from the rest?
- How much are the starter kits?
- Are there any monthly fees?
- What are the requirements to stay an active consultant?
- How can I sign up?
Answering these few crucial questions in a blog post can set yourself apart and gives you the opportunity to be found by future direct sales teammates.
Include a Call To Action in Your Blog Post
With Java Momma, they had an AH-Mazing sign up incentive before the company went live. It was only $5!
Yes, $5!
Low risk, you received a mini-kit of coffee samples, and it was a very attractive deal for those wanting to purchase some great coffee at a 20% discount.
I made sure to play up this great offer and include a crucial call to action throughout my blog post.
Prompt the reader to take action.
That may be to message you directly for more information or to click on the link to view the starter kit options. Whatever it may be, clearly write out the action you would like the reader to take.
For the Java Momma opportunity, my call to action was for the reader to message me directly.
Because the website was not fully functioning at the time, I needed to begin the conversation with those interested in the coffee direct sales opportunity.
Let me tell you, I received many messages a day from people looking for more information on signing up. This gave me the chance to lay out the sign-up process and start forming those relationships that are needed to grow a team.
Follow-Up with Blog Contacts
As it is with your direct sales customers, the follow-up process is key when it comes to recruiting new team members.
They may not sign up right away, but being accessible, transparent, and conscious of their concerns will help solidify your relationship with them.
At the time of the Java Momma Pre-Launch special, I made sure to communicate clearly with those who had reached out to me.
By the time launch day arrived, I had 18 individuals directly underneath me and a collective 62 total in my downline.
All 18 who signed up under me found Java Momma because of 1 blog post. Powerful, indeed!
Provide Added Value
Another way to set yourself apart from the other consultants in your direct sales business is by providing something more than answers to questions.
This might mean individual or group training, a Facebook group devoted to your team, or in the case of my Java Momma team, a password protected team page on your website.
Think about the needs of your team and find the best and most efficient way to fill those needs. Be open to suggestions from your team and meet them where and when they are ready.
Your Next Team Member Is 1 Post Away
So I’ve got a little challenge for you, direct sales bloggers.
Write one post about how to join your direct sales company.
Answer the questions you are routinely asked by potential recruits, offer something of value, and have a clear call to action.
I can’t wait to hear your results.
Read Next: Blogging Tips for Direct Sellers
Kristy E
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Thanks for sharing!
You are so welcome, Rachel!
Great Post. I am in the beginning stages of my direct sales blog. My niche is financial services and these points are right one.
Thank you, Meagan! I wish you great luck in your blogging future!
Just read your article..I am stunned to realize that I have never done an entire–“At the beginning” type of post…You are so right..I need to answer those crucial questions publicly .not privately!
I’m so happy this post helped you, Denise! Write publicly and you always have the link to share when the question pops up!
I would like more information. Thank you so much for working this hard to provide a way for us direct sale Momma’s to improve our business.
Thank you for your comment, Stacie! Check your email, I have sent along some information for you.
I completed your challenge!! Yay for finally getting that blog post written!
Fantastic, Tawny! You’ll be Google page 1 in no time! Keep sharing on Pinterest!
Thank you!
Sometimes its great to be reminded to go back to basics! Tomorrow morning I now plan to post exactly what you suggested. Time to answer the common questions, and help others see that our team is where they belong. ❤
You are so welcome, Lori! Having easy and clear answers to the questions your potential team members are asking is the best way to organically grow your team with a blog. Good luck!
I am just starting in a direct sales company. I would be very interested in learning how to blog to grow my business. I might add I am not a current blogger so maybe this isn’t the way to go?! Any tips/advice
Hi Angie! Having your own blog is a great way to reach new customers. It’s also a way to ensure all of the content you create is yours! Sassy Direct is a great way to dip your toe into the blogging waters. You can read more about how to use Sassy Direct as a blog for your direct sales business.