Add the Shop Now Button
Sometimes it really is the simple things that make a HUGE impact on your business.
First rule of Facebook, you want to have your direct sales or blog information front and center when someone visits your profile.
List your public Facebook Business Page on your personal profile to easily funnel lurkers to your page.
Now, what do you want visitors to do?
Most business pages have a “Message” button front and center.
But did you know you can add another Call To Action button on your Page?
Funnel your page visitors where you want them to go! Funnel strategy is essential to breaking outside of your warm network in direct sales.
Follow the steps below to add the shop now button to your Facebook business page.
Step 1: Use a Desktop
With as many changes Facebook has, editing your Facebook business page is easier when you use an internet browser versus the app.
When you hover over your current “Message” button, you will see the option to “Edit Button”
Step 2: Choose Your Call To Action
After clicking on “Edit Button” you will see the following call to action options.
Book With You: The “Book Now” button is great for consultants calls or introduction appointments. You can integrate this button with Google Calendar, Appointments on Facebook, or even link to a website of your choice.
Contact You: You have the option to choose how you want your visitors to contact you. Choose from the following depending on which best suits your business or blog:
- Contact Us
- Send Message
- Call Now
- Sign Up
- Send Email
Learn More About Your Business: Link to a video introducing your business or blog. You have the option to link directly to a Facebook Video or other video website URL.
Shop Now: This button can take visitors directly to your shopping site. You also have the choice to direct visitors to your Offers section of your business page too.
Download Your App or Play Your Game: If you are a developer of an app or game, using this call to action button will send visitors directly to your app or game product.
Step 3: Save and Promote
If you chose the “Shop Now” button, you will be prompted to enter the direct shopping website link OR you can send visitors to the shop section of your business page.
Choosing this call to action will significantly increase visitors to your website.
After saving this call to action button, go out and invite your community and your followers to check it out!
What call to action button will you include on your Facebook business page?
Shoutout your business page below and follow me on Facebook for more direct sales tips.