Much of Pinterest marketing and success is based on seasonal trends. It’s crucial to understand what to pin to Pinterest in 2019 and when to pin it to your active boards.
I’ve mentioned before that every home based business owner and direct seller should have a business account with Pinterest. You’ll get crucial analytics about your account that will help you track the engagement on your pins and you can easily see which pins are your most active.
At the beginning of every year, Pinterest releases their seasonal insights. A helpful guide that you can use to help plan and schedule out your Pinterest activity. To see the Pinterest Seasonal Guide for 2019 click the image below:
Now that you have taken a peek at this guide, you’re probably wondering HOW it is supposed to help your Pinterest strategy.
Don’t worry, read the rest of this post and you’ll have a clear idea on what to pin on Pinterest (and when!) in 2019.
When to Pin in 2019
I’m going to start with the question of WHEN to pin in 2019.
Pinterest knows that its users start pinning seasonal content way ahead of time. Pinterest users love to plan (or aspire to be semi-organized).
They will pin weeks and months ahead of a special holiday, event, or celebration to get inspired.
Pinning content at least 45-60 days ahead of the season is a great way to stand apart from other pinners.
This ensures that you are pinning the pins that users are actively looking for, thus increasing your overall impressions and engagement on your own pins.
Take note of your own home based business or direct sales products.
When are your followers and potential customers looking for your most popular collections? Take that time frame and start pinning relevant content 45 days before it.
Jump ahead of the curve and your own original pins will be what pop up when someone searches on Pinterest for your seasonal trend items.
What to Pin in 2019
Getting into WHAT to pin in 2019, the Pinterest Seasonal Insights guide lays it out really well. It also provides search terms to use when you are looking for relevant content to pin to your account.
One of the first popular seasonal trends is the New Year.
Take a look at what Pinterest suggests is the peak advertising opportunity. June – December! Hello mid-year resolutions!
The guide also provides some valuable ideas for bloggers. Read what Pinterest mentions about Mother’s Day:
“Kids Know Best
Help kids of all ages make this Mom’s best day yet. Set them up for gifting success with persona-led gift guides—sporty mom, boss mom, millennial mom. Think beyond the mom with curated lists for grandmas, new mom friendsand the other special women in a Pinner’s life.
Bonus gift guide
We all know what Mom really treasures is time spent together. Encourage Pinners to give her just that with bonus gifts that combine your product with an experience they can share—
a macaron-making class to test out her new mixer,or a dinner date where she can wear her new necklace.”
Use the Pinterest seasonal insights guide as inspiration for your seasonal blog posts.
Start creating seasonal content and pin it early.
Creating Seasonal SmartLoops in Tailwind
Scheduling your seasonal content ahead of time is the smart thing to do to save time and stay on trend. Tailwind makes it really easy to accomplish this with their SmartLoop feature.
For example, you have 10 pins that link to your Back to School lunch recipes, organization tips and products. Setting these 10 pins up to loop from June to August will ensure your pins are being pinned at the best possible time for the highest possibility of engagement.
First select the Seasonal SmartLoop option:
It is as easy as that. Seriously!
Having your seasonal SmartLoop’s set up and scheduled ahead of time will leave you more time to continue creating the awesome content you already put out there.
A little bit of research and a little bit of planning goes a LONG way on Pinterest.
SO…are you ready to get ahead of the game and create your own seasonal Pinterest pinning strategy?
I’d love to know what seasonal content you will be planning to pin in 2019!
Comment below and be sure to read this comprehensive list of direct sales tasks!